Services
Pick the piece you need or hand over the whole thing. Either way the same people stay on it from kickoff to launch.
We build stores from a Figma design into Dawn OS 2.0 architecture — no page builders, no bloated app stack. Checkout customisation, B2B features, Shopify Flow automation and multi-market setup for Plus stores doing $1M+.
Marketing sites, service sites and landing page systems. Hand-coded or Next.js when performance and control matter, Squarespace, Webflow or Framer when your team needs to make edits without calling us. Handover training included.
Internal tools, dashboards and customer portals. Authentication with real role separation, database-held business rules, approval flows and reporting. Built on React, TypeScript, Supabase, Postgres and Vercel.
Chat assistants for your site and voice agents for your phone line, trained on your own documentation, catalogue and past replies. They qualify leads, take bookings, answer product and policy questions, and hand off to a human with the full conversation attached.
Conversion work on existing stores — product page audits, checkout improvements, trust signals and A/B testing strategy — paired with technical SEO: schema markup, site architecture, page speed and keyword-targeted content.
Logo and visual identity systems, brand guidelines, application and dashboard interface design, user flows and wireframes, design systems, plus marketing, social, packaging and print creative. Figma files structured so any developer can pick them up.
Platforms
We do not build on WordPress, WooCommerce, Joomla, Drupal or PrestaShop. If that's what you need, we'll say so on the first call.
Shopify in depth
Six years and 500+ builds on Shopify, Shopify Plus, BigCommerce and Magento. Pick the piece you need.
A Shopify store built from scratch, exactly to your brand. No cookie-cutter themes — custom Shopify development architected for conversion from the hero to checkout.
Your product is great — your Shopify store isn't showing it. We rebuild the visual and UX layer of your existing store to dramatically improve trust, clarity, and conversion rate.
53% of mobile users abandon a store that takes over 3 seconds to load. Every 100ms costs you 1% in conversions. We get Shopify stores to 90+ PageSpeed scores, fast.
You've got a stunning design. We make it real. Pixel-perfect conversion of any Figma file into a fully functional, fast, and responsive Shopify theme — exactly as designed.
Need a specific feature, section, or functionality your current theme doesn't support? We build custom Shopify theme development in clean, maintainable Liquid code.
Need a specific feature, section, or functionality your current theme doesn't support? We build custom Shopify theme development in clean, maintainable Liquid code.
Plumbers, cleaners, HVAC companies, landscapers, electricians — these businesses charge $200–$5,000+ per job and get almost all of their work from Google. We build sites that rank, load fast, and turn searchers into booked appointments.
Websites by industry
The structure that converts a plumber's visitor is not the one that converts a SaaS trial. We build to the pattern that fits.
Plumbers, cleaners, HVAC companies, landscapers, electricians — these businesses charge $200–$5,000+ per job and get almost all of their work from Google. We build sites that rank, load fast, and turn searchers into booked appointments.
Doctors, dentists, physios, clinics, and hospitals need websites that build instant trust and make booking effortless. A new patient is worth $500–$5,000+ in lifetime value — your site needs to reflect that professionalism.
Personal injury lawyers, real estate agents, mortgage brokers, and financial advisors — these businesses pay $50–$500 per lead. We build dedicated lead-gen sites and landing pages engineered to capture as many as possible.
Photographers, architects, interior designers, illustrators, and creative agencies — your work is extraordinary. Your website should be too. We build portfolios that make potential clients stop scrolling and start reaching out.
Your app is only as good as the first impression your website makes. We build marketing sites and landing pages for SaaS products, calculators, directories, and online tools — designed to drive trial signups, demos, and conversions.
Real estate agents and agencies live or die by their online presence. We build property listing sites, agent portfolios, and agency hubs that showcase listings beautifully and capture buyer and seller leads around the clock.
Questions
Anything else, email hello@merchantup.net — replies land inside four hours.
MerchantUp's build packages are fixed price: $1,200 for a Starter build (live in 7 days), $1,800 for a Growth build (live in 14 days), and $2,500 for a Scale build (live in 21 days, including Shopify Plus and custom applications). Ongoing CRO and SEO retainers are $1,500 a month. AI assistants, branding and custom applications are quoted per project. No hourly billing and no surprise invoices.
Shopify Plus is Shopify's enterprise plan designed for stores doing $1M+ in annual revenue. It unlocks checkout customization, B2B features, higher API limits, dedicated support, and advanced automation via Shopify Flow.
Yes. The Shopify store redesign process keeps all products, collections, customer data, and order history intact. The new design is built and tested on a staging theme before switching — the live store is never disrupted during the project.
Yes. Custom Shopify theme development starts from a blank canvas — no pre-built template, no generic sections. Every component is coded to your brand and conversion goals. Figma-to-Shopify builds are also available.
Shopify SEO services cover technical SEO (site speed, crawlability, schema markup), on-page optimization (title tags, meta descriptions, heading structure, image alt text), collection and product page content, internal linking, and sitemap setup.
If your store gets traffic but conversion rate is below 2–3%, CRO will move the needle more than additional traffic. Common issues include weak product page copy, no social proof above the fold, slow add-to-cart flow, and checkout friction. A free store audit identifies exactly what's costing you sales.
A 20-minute call, a fixed quote within two days, and an honest answer if we're not the right team for it.
